BRANDING AS A BUSINESS ENGINE.
A cool logo and a color palette aren’t enough. In today’s brutal and competitive markets, success comes only from branding that works as a true business engine. That is why we have created the following recipe for your brand.
OUR RECIPE
“Don’t fall for just good designs. Most of them fail in the market. What your brand needs is a proven process that cuts through the noise, differentiates you from competitors, and builds a lasting presence.”
KNOW YOUR CLIENT
Why:
Most of the time, you may have an idea about what kind of customer might buy your product or service. But it is usually just a guess, and guesswork can kill your sales potential.
What We Do
We conduct in-depth surveys using consumer research plat forms and segment your target market into clear clusters. From there, we create user personas for each cluster so every strategy and design decision is based on real customer insights, not assumptions
COMPETITORS
Why:
You can’t stand out if you don’t know what you’re up against. Most businesses fail to realize how their competitors shape customer expectations, messaging, and positioning. Without a clear view of the competition, you risk blending in and losing your edge in a crowded market.
What We Do
We study your competitors qualitatively to understand their brand identity, messaging, and creative strategies, and quantitatively to see how those efforts perform in the market based on real numbers. By comparing expectations with actual delivery, we uncover gaps and opportunities that allow us to position your brand more effectively and strategically.
CUSTOMER JOURNEY
Why:
Most businesses think we sell, they buy. But they ignore the journey customers go through, the pain points they face, and the touchpoints that shape their decisions. In the end, only one thing converts: the gut feeling that your brand is the perfect solution.
What We Do
Using survey data and user personas, we map your customer’s journey and identify the touchpoints that build that gut feeling of trust. The CJM becomes your blueprint, helping you refine marketing and sales whenever you need to grow or fix gaps.
BRAND PLATFORM
Why:
Nice colors, logos, fonts, or even a catchy tagline will not make someone buy from you. Today’s market already has everything. Thousands of companies offer what you do. The only way to truly stand out is by telling your story in a way that cuts through the noise. But the truth is, your raw story is too long, too complex, and in a busy world people do not have the time to listen.
What We Do
We take your raw story and shape it into clear, simple terms like vision, mission, and purpose. Then we distill it into one powerful word or sentence we call the Big Idea. This Big Idea becomes the heart of your brand and makes your story easy to communicate. Around it, we build a full ecosystem using brand archetypes, personality, and positioning so that even when you are silent, your behaviors, your colors, and the way you show up all work together to create the gut feeling that convinces people you are the right choice.
VISUAL SYSTEM
Why:
I know you are most excited about visual designs. But a bunch of random cool graphics is not the way to sell your brand with confidence. Design should create the gut feeling. When enough people feel in their gut that your brand is the best in its domain, that is when you achieve true brand recognition.
What We Do
Our sole purpose is to create a visual system that influences your target market’s gut and plants the seed of your Big Idea in their minds. We then build clear guidelines so that future designers can carry this essence forward, ensuring every design decision continues to strengthen your brand.
“Don’t fall for just good designs. Most of them fail in the market. What your brand needs is a proven process that cuts through the noise, differentiates you from competitors, and builds a lasting presence.”
NABD COFFEE
This is a wellness-focused coffee brand that uses an illustration-heavy, storytelling approach. The brand’s unique visual style is central to its identity, allowing it to communicate its core values of well-being and mindfulness through engaging and creative illustrations.
RUNE
RUNE is a women’s fitness and lifestyle brand that redefines activewear. More than clothing, it is a movement built on empowerment, confidence, and style. Each piece blends high-performance functionality with everyday wearability, crafted from eco-conscious materials that flatter every body type. At RUNE, we believe every woman deserves to feel powerful, sexy, and unstoppable, whether at the gym, on the go, or simply living her life.
CHIKADEE
CHIKADEE is a fresh casual dining franchise built around the love of rotisserie chicken. Designed to stand out from the typical peri-peri offerings, the brand delivers a fun, memorable experience in a casual yet upscale setting. With a unique flavor profile and a playful identity, CHIKADEE blends comfort with a modern dining atmosphere, making every visit both exciting and satisfying.
HIRE US ON Upwork
Why Upwork:
- Transparency – View both our agency profile and each team member’s personal success to see individual talent and proven results.
- Secure payments – Protected by Upwork escrow and only released when you approve.
- Simple invoicing – All invoices are managed automatically inside Upwork.
- Clear milestones – Projects are structured with defined deliverables and deadlines.
- Easy collaboration – Chat, share files, and meet on video calls all in one place.
- Scalable partnership – Start small or grow big, while keeping everything organized on Upwork.
